Going Plumb Logo

After wading through almost one hundred superbly shitty designs for logos, one surfaced today that really turns my screw. I've made comments regarding adjustments, provided example photos and artwork, and I hope this guy or gal can pull it off, but here's the basic concept:

To me, this just doesn't look very Tervy. If the artist can get the shape of the head right, I think this one may stand a chance. If you have comments, don't hold back, because the hordes of US breeders who will be picking this apart won't. Thanks. -mn